We are delighted to announce that we will be launching our highly anticipated Puffa chair at this years Clerkenwell Design Week, so if you’re planning to be in London that week, our Sycamore Street showroom is a must.
This year we are transforming upstairs into an exhibition space that fully communicates the design process of Puffa, providing guests with a raw, honest, interesting, and playful insight into its creation, cultural references, and influences leaving customers feeling informed and inspired. Our in-house design team will be available throughout the three days providing interesting and meaningful insights into the inspirations, cultural references, and processes that helped shape and inform Puffa’s creation.
As guests arrive, they will find themselves at the start of the journey. Eyes will be drawn to the distance with early prototypes, original hand drawings, concepts, ideas, and renderings on display in an artistic and engaging way – helping communicate the rigorous design process and creative journey our design team went on during Puffa’s 2-year creation. Guests are encouraged through our showroom to discover how the influences from fashion, culture, and their own experiences helped inspire our in-house design team – not only for Puffa’s shape and form but also its name, the materials we used, and the designs they created. Early ‘off-the-wall’ concepts and ideas will be on display and guests are encouraged to interact and engage with including jackets, prototypes, 3D renders, materials, and samples, as well as discussing with in-house designers David King and Matthew Coules the design journey they went on that helped shape and inform Puffa design and creation.
Meaningful and thought-provoking settings will also be created allowing guests to take a moment from the fast-paced three days to experience the role Puffa can play in commercial environments by fully utilising Puffa’s flexible hood, soft curves and organic inflated form. Alternatively guests can choose to put their feet up on the additional footstool for absolute comfort and relaxation.
We look forward to welcoming guests to 5 Sycamore Street – conveniently situated within a five minutes’ walk of Barbican, Farringdon, and Old Street tube stations and positioned in the bustling heart of Clerkenwell.