Sneak Peek Behind the Scenes

People, Company

Craig Photographic Huddle Modular

Frövi prides itself on creating industry leading furniture for social spaces, constructed with the best British craftsmanship. The varied skills across our team enables each member to contribute, helping to build our brand and continue producing trendsetting furniture.

At the break of dawn in central London, a diverse range of products arrived at a characterful white walled photography studio. Once unloaded, all the products were swiftly unpacked and assembled ready to be used by our marketing team for a full day of video and photography.

The vast array of configurable product options available in the Frövi range means that each item ordered for the shoot was tailored to a unique specification; allowing the marketing team to show a range of on trend finishes and compositions that we predict will grow in demand over the coming months.

Matt from R&D talking to video agency
Craig Photographing Huddle Modular

Split across three days, an intensive programme was followed to ensure great content was generated whilst on site, making the most of the location space.

Day One – focused on our Home Sofa range, this new design will be brought to life by the power of video. With a variety of key features to show off, video is the perfect solution to show every aspect of this versatile product range

Day Two & Three – focused on Huddle Modular, Mono Table, Laptop Table, Relic and Margin Tables. These days were dedicated to photography, enabling close up product details to be featured.

Preview screen for video recordings
Home low set up

When choosing the compositions to photograph we pay attention to the rise in the need for agile work spaces. Spaces which require furniture that can adapt to its users not the other way around. Including our Relic Table on Castors, Home Mobile Media Wall and the rejuvenation of our adaptable Huddle Modular range.

You will start to see imagery taken from this photo shoot appear across various products on our website, with more content coming soon for our Home Sofa range - including the video!

Keeping checking our website to find out more.

Craig Photographing A Mono Table

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